Posted by Wayne on February 24, 2008 – 7:35 pm

Is Hershey the Value Play of the Year?

A great question appeared on TickerHound the other day that really caught my eye. One of our members asked:

“Is Hershey going to be the biggest value play of the year?

This has to be something Buffett would be licking his chops over - and not just because the chocolate is good - Hershey looks like Coke did back in the 80’s. Getting hit by competition and internal problems but still has this ridiculous amount of brand equity and consumer reach.

My only question is, when do we buy?

Click here to read some of the answers or submit one of your own.

Being that I’m a chocolate fanatic and an avid Buffett follower, the question immediately had my attention – I was even tempted to post a quick answer to it, but I decided to dig a little deeper and do my homework on this one.

Full disclosure: I do NOT own any shares in Hershey or any other company I discuss in this article.

So the story behind Hershey’s recent decline is this:

Back in January of 2007, Hershey’s CEO at the time, Richard Lenny, met with his counterpart from Cadbury, Todd Stitzer. Stitzer was proposing a merger between the two consumer food & beverage giants that would create a global candy making powerhouse.

Cadbury was willing to give up its beverage business (a huge point of contention between the two companies in the previous merger discussions they’ve had) as well as incorporate in Delaware, maintain a US stock listing and keep the headquarters in Hershey, PA.

Somehow, after that meeting, Mr. Lenny got into a major dispute over the merger with Hershey’s largest shareholder – The Hershey Trust Co.

The Hershey Trust was formed by the company’s founder, Milton Hershey, as a school for orphans which he eventually transferred all of his assets to, including his stake in Hershey’s chocolate. The trust currently owns almost 30% of Hershey’s stock, controls 79% of the voting shares and can remove 5/6 of the company’s board if it saw fit to do so…in fact, that’s exactly what they did do, as well as force Mr. Lenny out along with a number of other top ranking executives.

They say it had to do with Mr. Lenny’s withholding information about the proposed merger and Hershey’s growing financial problems. This is all disputed by a number of parties on both sides of the fence, so I won’t go into it here.

Now, the stock is down 31% in the last 12 months – the stock hasn’t been this low since 2000 – 2001.

For me, when a brand name like Hershey’s is getting beaten up in the market, it smells like an opportunity to make some money. So here are the pro’s and con’s for Hershey as I see it.

Positives:

  • Largest candy maker in the US
  • One of the strongest consumer brands in the country
  • Aggressively moving into global markets
  • In the process of integrating a massive overhaul of its supply chain in order to improve efficiency and reduce costs
  • Stock has been hit hard and is at historically low prices

Negatives:

  • 80% of its sales come from the US
  • Brand reach doesn’t extend outside of the country
  • International probe from US, Canadian and European regulators into whether Hershey (and several other candy makers) engaged in a concerted price fixing scheme
  • Revenue and profits fell short in 2007
  • Recent management and board shakeups have left the company in untested hands
  • Still going to see roughly $200 million in operating charges next year in relation to its supply chain overhaul

Potential Outcomes

So the negatives seem to be outweighing the positives…for the moment, at least. The chart is in a solid downward trend and while it might’ve found support where it is now, I can’t see it moving dramatically to the upside anytime soon, especially with all the other uncertainties surrounding the company.

The new management and board have me concerned as well. Reason being, the folks who control Hershey’s Trust are all local Hershey, PA elites – not veterans from the candy business. It doesn’t give me that “warm and fuzzy feeling” knowing that the largest shareholder is making such dramatic changes based on one bad year and for feeling like they’ve been kept out of the loop.

So to answer the original question – the time to buy is not right now. I’d wait until this stock builds a base and starts trending upward. However, if you’re already a Hershey shareholder, I wouldn’t be too alarmed at the moment. We’re still talking about the largest candy maker in the US with one of the oldest and most powerful consumer brands in the country.

If the company doesn’t recover on its own, here are some other potential outcomes that will help shareholders see some serious upside in the stock:

  • Merger with Cadbury: The Hershey Trust isn’t opposed to a merger with Cadbury – in fact, as they were planning to shakeup the company they held additional talks with Cadbury in New York late last year. While the two companies didn’t come to an agreement, I don’t see why the conversation couldn’t be picked up again, especially if Hershey’s stock continues to languish.
  • Merger with Wrigley’s: A few years back Mr. Lenny architected a merger with Wrigley’s – the gum maker – again, Hershey’s Trust nixed the merger at the last minute. But again, if the stock continues to languish we could see some of these conversations pick up again.

At the end of the day I think it’s fairly clear to all parties that Hershey needs to diversify its business away from the US market. They need a partner overseas, especially in Europe, and Cadbury would be a fantastic fit in my opinion.

So while I wouldn’t be a big buyer just yet, my guns will be locked and loaded because at some point in the not-so-distant future, Hershey’s stock will become a part of my portfolio.

Click here to read some of the answers or submit one of your own.

Posted by Wayne on February 23, 2008 – 9:58 am

Finance is Personal

From personal experience I know how difficult it is to make even the most basic personal financial decisions - choosing a bank, a credit card, a loan, a broker, etc. - it’s downright nerve racking!  Even after you make a decision you go over it in your head a thousand times: “Was this the right car?”, “What happens if that trade doesn’t work out?”, “Could I have gotten a lower rate on this loan?”, and the list goes on.

You really can’t blame anybody for feeling this way - I mean, we all work so hard for our money (I don’t know about you, but I didn’t win the lotto or inherit an estate), so we don’t want to waste what we’ve worked so hard to put together.   And that’s what motivated me to stay up until the wee hours of the morning the other night, and it wasn’t to rack my brain over a financial decision.  It was to scour TickerHound looking for personal finance related questions and answers.

I wanted to see what concerns you and some of your fellow TickerHounds had about managing your money, and not just when it comes to the market either.  I was looking for questions about house payments, credit cards, taxes, loans, etc.  It actually inspired one of the TickerHound Challenge questions this week (you’ll see below).

So while this list of questions is by no means complete, I think it highlights some important personal financial tips that could help put your mind at ease when managing your own finances - or at least they’ll help you sound really smart at the next family gathering when someone asks you for advice  

So here goes…

Back in December slick asked, “What happens to my 401K when I switch jobs?“  - great question that I’m sure plenty of people can relate to.

RobSmith replied:

You speak to your HR person (or whoever is in charge of 401k administration) and have them transfer the old account into an account with your new 401k management company (it’s usually just a matter of transferring the account from on brokerage to another) - fairly straightforward and happens all the time…not to worry slick :)

It was a pretty simple answer, but it’s obviously something you won’t know how to do unless you’ve gone through the (sometimes) annoying process of switching jobs.

Here’s another one:

Will asked, “What are the maximum annual contributions for IRA’S and Plan 457’s for the year 2008 under 50 years of age?

CUWu answered:

Hey Will, I believe the annual contribution limits for a traditional IRA is $4,000 this year and will bump up to $5,000 in 2008. As for Section 457 plans I believe the maximum contribution is $15,500. However, if you’re over the age of 50 you can make “catch up” contributions to both of these ($1,000 for traditional IRAs and $5,000 for 457 plans).

Rock solid answer CUWu!  This also drives home another important point - your answers on TickerHound don’t need to be full blown essays.  A very simple, concise and accurate answer is all that’s necessary when sharing your knowledge with other folks out there.

This next one is dedicated to some of the more novice TickerHound community members:

Sherry5432 asked, “How do I go about purchasing shares of stock?

This may seem like a simple question but for someone who’s never done it before (if you look back to your first time opening a brokerage account, I’m sure you’ll agree) it can be a real challenge.

So click here if you’d like to see how some of the TickerHound members answered.

This actually works well with one of last week’s TickerHound Challenge Questions.  We asked, “What criteria do you use for selecting a full service broker?

EthanR answered:

I would tell a novice investor to look for someone who seems to have their best interest at heart, and is not just trying to churn your account, or sell you the stocks that make his company more money.

Again, a solid answer and it didn’t have to be overly complex…MNSL also supplied a great answer, click here to read more.

And for some of the more experienced TickerHound investors, here’s another question we asked that might be helpful for you:

I’m planning for retirement but looking for growth, what do you suggest?

The Best Answer went to MNSL and here’s what he had to say:

Invest 25% of money into financial company shares with strong balance sheet, less debt and continues earnings. There will be great opportunities in this year especially in USA.

Invest 25% of money into food related companies that include animal production companies where there are good demands for food products and with good consistent earnings. There are outstanding companies in animal production sector with less debt, with more than 20% return of investment, with good earnings throughout the world including emerging markets even today. You can watch for some ETF as well.

Invest 20% in soft commodities which are not appreciated yet.

Allocate 10% to invest in companies who declaring dividend very often between 10% to 20% through out the world. If you just hold outstanding companies with more than 20% dividend for five years you have double your investment. In the meantime if there is capital gain you will get more than 200% return.

Keep 20% in cash. You can use this money when there is a big correction in any type of market. For example People bought oil, maize, gold commodity instruments for cheaper price when market is down. Now they are selling whenever there is a record price. You can buy when oil comes down to $ 50 per oil barel and can sell whenever it reaches to $100 per oil barel.

Pl Avoid putting money in some hot commodities, stocks and real estate at the moment. You can take capital gains whenever you stocks become very expensive with higher P/E more than 30. Then you can invest back when it is becomes cheap. Finally closer to retirement keep 70% of your money in cash.

Click here to read some of the other amazing answers to this question.

Other Personal Finance Questions…

This barely scratches the surface of the types of questions that we have floating around the TickerHound community.  In fact, we’ll be making it much easier to find them in the coming weeks with our “super charged” Search feature that we’re putting the finishing touches on.

The new Search technology (powered by Google, I’m proud to say) will help you find the information you want, even faster!

But until then, you can click here to read some of the other Personal Finance questions we have on TickerHound.

Or click here to Ask a Question of your own now!

Posted by Wayne on February 12, 2008 – 5:35 pm

A Systematic Approach to Shorting Stocks

The article you see below was not written by me or anybody else at TickerHound. In fact, while you would never know it from the quality of the article, it wasn’t written by any “professional” investors or money managers. No sir, the article you’re about to read and learn from was written by two TickerHound members who I’m sure you already know rather well…

EthanR and ChaosNantuko!!

Ethan and Chaos (Jordan) approached me a few weeks back wanting to know if they could contribute something really unique and special to the TickerHound community. They felt that their contributions to the site, while good, couldn’t possibly give them the flexibility they’d need for the project they had in mind. They wanted to collaborate on a trading system that would allow anyone - and that means you sitting at home reading this right now - to systemically short stocks and profit from it.

So I said, go for it!

And below is what they came back with. Now, just to be clear, this is NOT a recommendation to buy or sell any particular stocks. It is merely a system that Ethan and Jorden devised that they found to be successful and wanted to share it with you and the other TickerHound members.

So enjoy it, learn from it and even comment on it right here on our blog. I know Ethan and Jordan will appreciate and welcome the feedback.

*******************

 

A Short Term Method For Shorting Stocks

By Ethan S. Roberts and Jordan J. Weir

Introduction:

The authors’ intent is to develop a method for shorting stocks over a fairly short term period of time, defined as anywhere from a half hour to three days, in which the potential for maximum profit is enhanced, while the risk of loss is minimized.

Investors short a stock when they believe that the stock is weakening and will soon decline in price. The Shorting Process is defined as:

“An investor who sells stock short borrows shares from a brokerage house and sells them to another buyer. Proceeds from the sale go into the short trader’s account. He must buy those shares back (cover) at some point in time and return them to the lender.”

http://www.fool.com/FoolFAQ/FoolFAQ0033.htm

In the past, market rules dictated that you could only short a stock on an uptick, ie. a rise in the most recent price of the stock, prior to entering your short position. However, that rule has recently been changed, and that change allows for greater profit potential from shorting a stock because one can short a stock while a declining trend is already in progress.

One will often hear that shorting stocks is extremely risky because unlike a long position, which can only go to zero, a trader entering a short position could be the victim of a stock going to infinity. However, let’s take a closer look at the real level of risk. First, realistically, how many stocks go to infinity? Second, this belief does not take into account the ability of one to cover their short position in advance with the use of stop loss or stop limit orders, or to simply cover with a market order if absolutely necessary. Third, stocks tend to rise and fall, not go up in price indefinitely. In fact, stocks that rise too fast, in chart terms a “parabolic spike”, tend to fall in price much faster than stocks that rise more slowly.

Shorting stocks can be more profitable than holding long positions if done correctly. Stocks will usually drop in price faster than they increase, and declines are more often to the extremes, than are advances.

Caveats:

Keep in mind that stocks below $5 may not be shorted, and in order to short stocks, one must open a margin type account with a broker. There may be fees involved, and one should check with their broker as to what those fees may be. All trading, especially shorting, can involve risk, and readers are strongly urged to consider that risk if they decide to utilize this method. As our goal is to minimize risk, we do not advocate using margin, but rather maintaining enough funds in the account to cover the trades. The results presented here are non-leveraged results. While using the 4:1 leverage afforded to day traders would theoretically boost returns, we do not recommend the use of leverage to our readers. Each loss will also be increased, and it takes a larger % profit in absolute terms to cancel out a % loss. (If you lose 50% of the portfolio, it takes a 100% gain to get you back to break even). It is also likely that you will need to have a minimum of $25,000 in your account, as the brokerage may deem you to be a “pattern day trader” if you are making at least one trade per day in this manner. The link below explains this term.

http://en.wikipedia.org/wiki/Pattern_day_trader

Since trading decisions are often subjective in nature, even when using objective criteria, our past performance is not and can not be a guarantee of future results for anyone else.

METHOD
We would like to make it clear from the beginning that the following is a “method” and not designed to be a system with rigid rules. It is said that technical analysis is more art than science, although we are seeking to increase the reliability and consistency of this method by the use of technical indicators, rather than just by “feel or hunch”.

Using a standard three month daily chart, we begin by looking for stocks that can be identified as now being “overbought” on a short to intermediate term basis, yet are beginning to show signs of weakening. This reduces the risk for our shorting entry point. Although stocks can remain “overbought” for a long period of time, the risk of a huge run up is smaller than for stocks with technical indicators that have recently improved from oversold to neutral ranges.

On a daily chart, we can identify “overbought” through indicators such as Relative Strength (RSI), and Stochastics. The RSI (14) would be above 70, and the Stochastics (14, 1) above 80. Then we look for conditions which may signal or confirm a reversal of the trend. While it may not be necessary to have all of these conditions present, the more that are present, the better the results tend to be:

1) Declining volume on the last up day or days

2) A recent negative divergence between stock price and RSI (14) or MACD, in which the stock price increases, while the indicator declines

3) A candlestick reversal pattern such as a “Doji” or “Hanging Man”, and/or a negative technical pattern unfolding, such as a double top or head and shoulders top formation.

4) A very recent decline below 70 on the RSI(14) along with a decline in the Stochastics(14,1) below 80, and the shorter moving average crossing below the longer moving average on the MACD.

5) Decreasing upside volume on the 1 minute and 5 minute bars just prior to the trade.

Overbought stocks can be readily found through www.stockcharts.com. Stockcharts has a predefined scan for stocks with various technical indicators on a daily chart. The link is: http://stockcharts.com/def/servlet/SC.scan

Overbought stocks can also be found at the following web sites:

http://tickersense.typepad.com/ticker_sense/2006/02/overbought_over.html

http://www.thegreedytrader.com/StochasticOscillator.aspx

Ironically, many potential shorts can be found by consulting the lists of strongest stocks on Investors Business Daily. Because these stocks have been so strong for quite awhile, many of them are at or soon to be at overbought levels. By checking these stocks and their charts on a daily basis, one can see when they are beginning to show the signs of weakening that will signal a reversal in trend.

Sometimes the stocks are just too hot to cool off. The best plays are when there is no significant news for the stock that day, and the advancement at the opening is just non-institutional, i.e. individual investor money flowing in, often after the previous day’s news or comments from a popular media source, and at the top of the uptrend. Significant good news makes shorting success very difficult. Trying to catch the top of the early move on a stock with a good earnings report or analyst upgrade is a recipe for disaster. The stock usually retraces just a small part of the move before advancing higher, and one gets stopped out quickly with a loss. Therefore, we do not recommend shorting stocks on the same day that significant good news has been announced.

Checking to see how many block trades have been made in the opening minutes can confirm who the buyers are. A stock showing no block trades will work best for shorting, as it is more likely that buyers are individual, rather than institutional in nature. We never want to try to buck the trend when institutions are buying shares. In fact, high volume of any type may be problematic, as it is often representative of some strong controlling force influencing market events.

Once we have found our shorting candidate, we place it on the portfolio list of our trading platform. Then we track the movements of price, volume, and technical indicators from the market opening.

Ideally the overbought stock will show a decent run up from the market opening, often as much as 2-3% advancement from the previous day’s closing price. When this occurs we now have an intraday extended position, along with an overbought stock on the three month daily chart, which substantially reduces our risk for further price advance, and maximizes our profit potential.

Using the intraday chart, we wait until we see an overbought condition, with the one minute interval chart showing RSI (14) above 70 and Stochastics (14,1) at or near 100. Another criteria to watch for is price “congestion”, with the stock floundering below the most recent high, either unable to penetrate that high, or at best making one new high of less than 1%, followed by a small retracement, and then the inability to climb back to the new high. This demonstrates a strong degree of short term resistance at that level, and further increases the likelihood that a significant downward move will soon begin.

We already have the trading platform open, with stock symbol, type of trade (sell short), number of shares, and market order already in place, so we are ready to trade with just one more quick click of the mouse. The aggressive tendency would be to short the stock from the overbought levels, and simply wait and anticipate the trend reversal. While this approach may sometimes improve the profit margin, it could also be a mistake, as the stock may not decline from the overbought position for some time, and would frequently continue to run up in price. We do not recommend this approach for those reasons.

The more prudent method we employ is to wait until the indicators begin to fall from overbought levels, such as RSI (14) moving from 73 to 68, before entering the order to short the stock. This slightly reduces our potential reward, but also considerably reduces our risk of loss. Preservation of capital should always outweigh the desire for enhanced profit in trading decisions.

We have noticed that many stocks seem to peak around 9:45 AM to 10:15 AM. It is then common for them to pull back, and often in three “legs” down, which may take an hour or more. Our objective is to short the stock as close to the top peak as possible, and then ride the price down through these legs thereafter. When we feel that either the stock has bottomed, or our price objective has been reached, we will then cover our short, and exit the position for a profit.

Covering the Short Position

One should place either a stop loss or a stop limit order about 10-15 cents above the previous intra-day high. Which stop order to use is a matter of personal preference. For a good explanation of the difference between stop loss or stop limit, see the following link:

http://beginnersinvest.about.com/od/investing101/ss/stocktrading_5.htm

If we are fairly close to the previous high, and strongly believe that the stock is beginning to weaken, we risk very little if the price does move higher. The previous high usually acts as short term resistance to higher prices, so the odds are in our favor on the short side of the trade. However, the danger is in the stock taking out the previous high by just a little bit, having our cover position filled prematurely, followed by a reversal to the downside.

At those times, we may fault ourselves for placing such a tight stop order. But that risk outweighs placing the stop order too far away from the last price peak, and losing even more money if the stock trades against us. Placing the stop order 10-15 cents above the previous high prevents us from having the position covered by a premature break out of just a few cents. Usually if a stock can rise 10-15 cents beyond the previous high, that signifies a continuing bullish pattern. Of course, 10-15 cents assumes the stock price is not $5 or $6, which would represent a 2%+ move. In such cases, the stop order can be placed 7-10 cents above the previous high. For higher priced stocks, such as $100, one might have to adjust the stop price higher, perhaps to 25-50 cents above the last peak.

Once we have placed our order and the stock price starts to decline, perhaps even below the 20 minute simple moving average (SMA), we begin tracking the decline of the RSI and Stochastics as well. Once the price falls below the 100 minute SMA, the odds of a profitable trade will increase substantially. The 100 minute SMA is much more reliable in establishing resistance than is the 20 minute, but by waiting for the decline below the 100 minute SMA, one will capture much less of the move. Sometimes the first penetration below the 100 minute SMA is a false breakout. There is a small retracement higher, then a second break through below the 100 minute SMA, resulting in a rapid sell off in the stock, as traders see that the 100 minute SMA will not hold.

Replacement of the Previous Limit Order

As the stock declines, you can now lock in your profit by canceling the first stop order, which was the stop loss above the entry point, and replacing it, or by closing out the position with a market order once the decline in price seems to have run its course.

There are of course, advantages and disadvantages to each decision. If you move the stop order too low, you could sabotage your profit on a quick counter trend bounce. If you replace the stop with a market order, you may close out a winning position prematurely. Our best advice is to lower the stop enough to guarantee a profit, yet far enough above the current price to avoid being stopped out prematurely. To do this, we recommend leaving the stop order at its original height until a new intraday high appears on one of the legs down. Each time that a new leg down is created, a stop can usually be placed 10-15 cents above the latest, lower high. Should that high be taken out, it usually indicates a bullish reversal taking place, and one may want to take profits on their short position under such conditions.

The determination on whether or not to cover at market is an individual one, but one which should be based upon the technical indicators, action of the stock at hand, and the monetary goals of the trader.

EXITING THE POSITION

A short position may be terminated by either buying to cover the shares at market price, or with a buy to cover limit order. Exiting on a market order gives you more control over where you take your profit, while exiting with a limit order could increase the potential for a greater profit, depending on what price is set. This decision must be left up to each individual. A more systemized exit, such as two white candle-sticks in a row, a Doji, or a Hammer pattern might help to close out the position at the best time. For more information on candlestick patterns, please see the link below:

http://www.candlestickforum.com/PPF/Parameters/12_76_/candlestick.asp

The most conservative approach is to exit the short position when the RSI(14) drops to between 30-40, and the Stochastics(14,1) are in the 20-30 range on the one minute intraday chart. However, results will generally improve, though with slightly more risk of upside reversal, by waiting until the Stochastics drop to single digits or even zero, and the RSI is at 30 or below.

The tendency is for Stochastic (14, 1) readings to rise or decline much more quickly than the RSI(14) does. Stochastics may drop to zero and climb back to 80 or better several times during the same time that it takes the RSI to move from 70 to 30. Each time that the Stochastic hits zero or single digits, it is likely to bounce back up, and the stock will rebound. However, the 20 period SMA on the five minute bar chart (100 minutes SMA) should act as resistance, with the stock declining again each time it touches or nearly touches the moving average line. Patience is important. If one is impatient, and takes profits simply because the Stochastic is oversold, but without the RSI also being oversold, the profits missed could be significant.

Often the stock will break above the 20 minute SMA on the 1 minute interval, but the 100 minute SMA will act as resistance. Should the stock break above the 100 minute SMA line, the trader should be ready to close out the short position. Although occasionally there are false breakouts, more often the penetration of the 100 minute SMA marks the end of the stock price decline, and the beginning of a new bullish trend. By waiting too long, the trader may risk giving back a significant portion of their profits.
Example of Our Preferred Chart Pattern:

The following is a three month daily chart of Rangold Resources Limited (GOLD). This is typical of the type of stock chart we would choose, in our search for a suitable stock to short. Notice the recent over extension to overbought territory on January 14th, followed by the RSI decline from 79 that day, to 67 (neutral) by January 15th. Also notice the simultaneous breaking down of the Stochastic from an extremely overbought level of 99 to 73. This was indicative of a weakening position. Subsequently, there was a $2.17 drop in price on January 15th, from the peak to the low, about a 4.5% decline overall.

10 days later, the chart was once again overbought, with RSI at 72, and Stochastics at 97. Once again, there was a significant decline in price over the next two days, from a high of 49.07 to a low of 46.06.

Pattern for shorting stock trade.

 

RECENT RESULTS

We would like to present some recent results which utilized this method. From our last ten trades since January 7th, this method has produced eight winning trades and two losing ones. (See chart below)

The losing trades were minimal, and for substantially less money than the winners. Limiting the losses with tight stop limits, while letting the winners ride, kept our positions in a profitable state. Although it is frustrating to be stopped out, it is one of the best ways to reduce the risk involved in the shorting process.

Stock shorting performance chart

Total round trip trades= 10
Total pre-tax gain= $1948.89 (2,031.78 – 82.89)
Commission cost = $160
Pre-tax profit = $1,788.89

While the number of shares traded was most often the same, the dollar amounts of the trades would vary slightly. Keeping the dollar amount the same on all trades would have necessitated odd lot trades and may have impeded the price at which we were able to enter and exit the trades.

The percentage of profitable trades was 80%. The largest profitable trade was $600, the lowest $100.00, and the average of the eight profitable trades was $253.97. The largest losing trade was $59.97 and the smallest $22.92. The average losing trade was $41.44. So this method produced a reward to risk ratio of 6.1 to 1. With a ratio like that, even a much lower percentage of winning trades would have still produced a profitable method. The average percentage of the winning trades was 1.57 %, while the average percentage of the losing trades was only .0045 %. The overall average was 1.26% per trade.

These results were produced over six trading days. Although 1.26% doesn’t sound like much, if we assume approximately 20 trading days per month, over a 12 month period that is 240 trading days. If we assume 1 trade per day then this strategy would present returns of 302% in a single year.

On an original investment of say, $25,000, after one year the trader would have approximately $100 500.00 (pre-tax figures).

SUMMARY

We have attempted to produce a low risk/high potential reward method of shorting stocks. We first identify stocks which are declining from overbought positions, then look for situations of the highest probable profit by shorting only those stocks with early morning advances that leave the stocks overextended and vulnerable to a large pull back in price. We measure this vulnerability with several different technical indicators, such as RSI declining below 70 and Stochastics declining below 80 for confirmation. We may also utilize other indications of a peak in price, such as diminishing volume on the upside, congestion at a recent high, and a negative turn to the overall market.

When we are confident that our entry point is sufficiently low risk/high reward, we enter a short position with a market order. Immediately thereafter, we enter a stop loss or stop limit order approximately 10-15 cents above the most recent high. If our decision is correct, the profit potential is great. If our decision is incorrect, we will lose only a small amount of money per trade.

Our goal is twofold:

  1. To produce a high percentage of winning trades to losing trades
  2. For the average amount of money gained in any winning trade to be far greater than the money lost in the average losing trade.

As the trade moves in our favor (ie stock declines in price), we can adjust our stop orders to 10-15 cents above each new down leg, so as to guarantee a profit on each trade, no matter what the stock does from there. Another possible exit point is 10-15 cents above the five minute Simple Moving Average.

We determine the best exit position by utilizing the same two indicators in reverse, and by using market or limit orders to cover the short position. We have had great success in covering on the same day when the RSI becomes oversold below 30, and begins to move up from that level, and the stochastics are oversold below 20 and begin to move up from that level.

Some recent examples of short term trades that employed this method were provided.

As this is a method, and not a rigid system, the reader is free to experiment with different variations, such as the use of other technical indicators, expanding the length of time of the short position, or changing the placement of the stop orders. Despite our incredible success, and careful analysis of the method presented, trading involves quick timing, emotional responses, and human decision making. Therefore, the results achieved by other traders can not be guaranteed to be the same, and could be better or worse than our results.

Further Studies

We could consider the use of the Parabolic SAR to indentify overbought stocks. We could also examine the use of a MACD crossover to time the entry of the trade. We would also like to see if shorting works better or worse with stocks that are in a downtrend, trading sideways, are highly volatile, or have low historical volatility with a big recent price movement. As always the risks and potential rewards must be weighed together when analyzing the results.

Posted by Wayne on February 9, 2008 – 3:43 pm

Yahoo To Reject Microsoft?

Considering our technical problems yesterday, it’s rather ironic that I had planned to write an article on two tech companies – Microsoft (Nasdaq: MSFT) and Yahoo! (Nasdaq: YHOO).

As I’m sure you know these companies have been making a ton of headlines this week.  After both found themselves unable to successfully compete against the leader in internet search and advertising, Google (Nasdaq:GOOG), Microsoft made a $44 billion unsolicited bid for Yahoo! last week.

Yahoo!’s board was set to meet on Friday to decide what, if anything, they would do about the offer, about Google and just about Yahoo!’s overall problems in general.

Well, as of Saturday morning the Wall Street Journal was reporting that “someone familiar with the matter” (I love how there’s always one of those) stated that Yahoo! would reject the offer and wouldn’t consider anything lower than $40 per share.  That would put Yahoo! at a $53.6 billion valuation – a 20% premium to the current offer and 35% premium over Yahoo!’s current stock price.

So that wasn’t an out-and-out, “No, we think this is a bad idea”.  It was more of a, “This is a good idea, but only at the right price.”

But the question is, would that price be “right” for Microsoft?

Yahoo!’s stock hasn’t come anywhere near $40 per share in over 2 years which basically means that even though the company has been going on a software development spree – releasing new versions of its ad system, it still hasn’t been unable to come close to competing with Google.

And if I were Microsoft, I’d certainly take that into account.  In fact, let’s pretend I am Steve Ballmer for a second (and thank the lord that I’m not), here’s my logic for evaluating the Yahoo! deal:

1.    How much more money could we make in online ads by having Yahoo! on board?
2.    How much could we save?
3.    And most importantly, what would Yahoo! do if we didn’t buy them?

You may be wondering why number 3 is the most important – wouldn’t it be more logical to think of it all in dollars and cents?  Well, yeah, I’m sure it would be more “convenient” but here’s my logic in putting so much emphasis on number 3.

Yahoo! as a standalone company cannot compete with Google, or Microsoft for that matter, in terms of capturing greater market share of the search advertising business – the crown jewel of online advertising.  Which means the company is destined to become a laggard in this space (assuming lightning doesn’t strike) which will leave it ripe for picking at a later date.

Yahoo! could also decide to partner with Google for its search engine ad technology – which in the short run would definitely bolster the company’s financial situation, but longer term would leave it strategically vulnerable.  I mean, what value would this company have as a technology company (one that thrives on innovation) if its most popular division was powered by somebody else?  It would be like Budweiser putting Coors into its classic brown bottles and hoping no one would notice – certainly a tough hole to crawl out of.

Neither of these alternatives would give me a warm n’ fuzzy feeling if I were a Yahoo! shareholder.

So back to Microsoft – here’s a company that’s willing to give Yahoo! shareholders something for their patience.  It would give both companies the ability to actually compete with Google for the first time and the scale they would gain in terms of traffic, reach to publishers, etc. would put the combined company in a prime position to increase ad rates and revenue across the board.

Granted Yahoo! employees might not be ecstatic about it, but Microsoft said they’d retain the Yahoo! brand and probably much of the culture.  I don’t think regulators will have any problems due to the fact that the combined “Mahoo” (as it’s being called) still wouldn’t completely eclipse Google in terms of traffic or scale.

So if $31 is too low and $40 is too high – what do you say we split the difference, call up Ballmer and Yang and tell them to settle on $35.50?  Then everybody’s happy and Google can finally get a run for its money!

Who’s with me?!

Posted by Wayne on February 1, 2008 – 11:20 pm

Psychics, Fortune Tellers and Investment Advisors

You may be looking at the title of this article and scratching your head wondering: what do Psychics, Fortune Tellers and Investment Advisors all have in common?

Well, for one thing they all try to predict the future in one form or another. Psychics and Fortune Tellers supposedly use some type of extra-sensory perception to see into the future. They use tools like tarot cards, crystal balls and chanting in order to tell you what your future holds.

Will you be rich? Will you live a long life? Plenty of people out there turn to psychics and fortune tellers for answers to these questions.

Now you’re probably thinking, “Ok Wayne, what does that have to do with investment advisors?”

Answer: PLENTY!

Instead of using crystal balls and cards with funny symbols on them, investment advisors use charts and financial statements. Now, I’ll be the first to admit that investment advisors, stock brokers and money managers are a far cry from the 1-900-PSYCHIC people you see on TV. But that’s not what’s important…what’s important is WHY people feel the need to rely on these “predictors of the future” in the first place.

Why do we, as human beings, feel the unending need to know about the future?

In fact, I’ll share a little tidbit of information with you – human beings are the ONLY animals that conciously plan for the future. And not knowing what our future holds gives us a TREMENDOUS amount of anxiety. So much so that we do everything in our power (and mostly through the “power” of others) to plan for, predict and try to control our futures.

And that’s why fortune tellers, psychics and investment advisors are so successful – they truly understand human nature and they PREY UPON IT! They prey upon your desire to know your future, they prey upon your desire to profit or protect yourself from your future…and most of all, they prey upon your anxieties and insecurities about the fact that you CANNOT control your future.

They tell you that since you can’t protect yourself from, predict or control your future that you should rely on them, “the experts”, to do that for you. And there’s something very comfortable in doing that. It allows people to relieve themselves of the responsibility of their future circumstances.

Didn’t become rich? Well the fortune teller was wrong, not you.

Lost money in the market? Your broker was wrong, not you.

And that is precisely the psychology that MUST change in order for individual investors to break free from the shackles of the “Wall Street Regime”. Investors must realize that they have the power, the intelligence and the ability to do better than the rest of the market.

Your brokers, your money managers and even the “professional mutual fund managers” all try to mimic the market. If they performed as well as the S&P, they brag about it and are given monstrously large financial incentives to do so. In what other profession does somebody get so handsomely rewarded for simply doing AVERAGE?

My friend, we are taught to do AVERAGE in grade school!

If you want to do ABOVE average…if you want to be an extraordinary investor…if you want to unlock those shackles and break out into the world of TRUE FINANCIAL INDEPENDENCE then you have to stop relying on these “stock market fortune tellers” and start empowering yourself!

And maybe you’ve already made that leap – maybe you’ve already taken the responsibility, shed your fears and made the decision to take control of your financial future. If you have, then congratulations! You’re one of the rare few and you deserve all of the rewards coming to you.

But if you haven’t made that leap yet, if you haven’t decided to put yourself in a position to prosper then I ask you – in fact, I CHALLENGE you to make that leap today.

The only way to shed those chains and become an independent and successful investor – one who outperforms the “herd” – is to equip yourself with as much information as possible. You have to take the time and make the effort to educate and empower yourself as an investor.

In fact, at the end of this article I’m going to give you a list of sites and services that I personally think can put you on a path to financial independence. And these aren’t sites you have dole out tens of thousands of dollars to be a part of. These sites are all free and are all there to help put the power back in the hands of the people – namely, you!

But it won’t be easy…no, no, no. The journey to financial freedom is certainly not the path that’s paved with gold. It’s a rough road ahead of you, but I promise that the destination is more fulfilling and rewarding than you could ever imagine.

So begin that journey today, and drop me a line from your yacht once you get there!

Websites Dedicated to Educating and Empowering Individual Investors:

1. TickerHound.com
2. Wikinvest.com
3. Covestor.com
4. Caps.Fool.com
5. SeekingAlpha.com
6. Marketocracy.com
7. TheStreet.com
8. Investopedia.com
9. BullPoo.com
10. TheTycoonReport.com

Good luck to you and God bless – you’ve undertaken an enormous responsibility and while it might be tough at first, you’ll ultimately be a better investor and a happier person for it. Congratulations!

Posted by Wayne on January 26, 2008 – 2:23 am

Investing Like a Chinese General

I hope my mid-week market update was helpful.  I’m not trying to be an overbearing parent here or anything - really, the people on TickerHound are more than capable of answering any questions or concerns about the market you may have.  But after a 450 point drop in a single day, I felt I had to say something.

And it wasn’t just to make sure everybody kept their cool.  It was to smack some sense into the people out there who thought it was time to run for cover.  That’s right, I can’t tell you how many people wrote in that day wondering if it was time to pull out of the market completely!  I couldn’t believe my eyes.

After being through some really rough markets an investor starts to get a “sixth sense” for these types of situations.  This reminds me of a story actually.  Let me take a minute to share it with you…

There was a Chinese general who was marching his men through the countryside in search of the enemy army.  They approached a clearing in the woods and the general had his men come to a complete halt.  He said he had a “gut feeling” that they could be walking into an ambush.  So he ordered his scouts to survey the area and low and behold there was in fact an ambush waiting for them.  Needless to say the general defeated his enemy.

The interesting part of this story was when the general was later asked “how” he knew the ambush was waiting for them.  Again, he said it was his gut telling him that the enemy was waiting on the other side of the clearing.  But when pressed for a better answer the general began to recount different possibilities for his fortunate intuition.  There were several things that told him something wasn’t quite right - for example, the fact that he didn’t hear the normal rustling of the tree’s leaves indicating there were no birds nearby, usually a sign that something had scared them off.  After being in the trenches for so long, this general just instinctively knew when something wasn’t quite right - and that instinct was merely an accumulation of many different experiences.

And that’s how an experienced investor plays the market.  After accumulating enough experience - or learning through the experiences of others (my personal preference since you don’t have to lose as much money in order to profit) - an investor begins to get a good feel for the market.  A real investor knows when it’s time to hold ‘em and when it’s time to really fold ‘em.

This last Tuesday was definitely NOT the time to fold ‘em.  So if you stayed cool and made use of TickerHound to figure out how to profit from panics - then congratulations, you probably did reasonably well this week.

That’s not to say the blood letting is over yet - we still have some issues to work through this year but my point remains the same.  As intelligent investors we can’t let our emotions lead us in the market - we have to keep our cool, use our heads and let experience be our guides.

A good rule of thumb, be greedy when other’s are fearful and fearful when others are greedy.  If you look back over the course of your investing career, I think that you’ll find that if you followed that general rule of thumb you would’ve done great in times like these.

Just like the Chinese general you need to keep your eyes and ears open and wait for the right signs.

Have a great weekend!

Posted by Wayne on January 24, 2008 – 10:08 am

Check out the TickerHound Battle Station

Ok fine, it isn’t a battle station, but we love our offices nonetheless.  So, we figured we’d share some photos of our lovely office space with you today.  If you’re ever in lower Manhattan please let us know - we’re only a couple of blocks off of St. Marks Place and are always up for a cup of coffee with other TickerHounds.

Silicon Alley

The view!  Silicon Alley at its finest!

TickerHound conference room

The TickerHound conference room — where all the planning for world domination (oops, I mean for creating a useful site) begins.  :)

George Zhao Technology Guru

George, our technology guru, explaining the finer points of how the site works…go George!

TickerHound office

The WHOLE office!

Wayne Mulligan TickerHound

Wow, we do have some funny looking people working here ;)

We hope you’ve enjoyed our little tour of the TickerHound office…come back again soon!

Posted by Wayne on January 24, 2008 – 10:01 am

TickerHound is on Facebook!

TickerHound is now on Facebook!

You can become a fan of TickerHound on our Facebook company page.  Simply click here and then click the Become a Fan link on the right side of the page.

We put up some pictures of TickerHound Head Quarters too - so check it out to see where we work and what we do all day to make TickerHound a great place for you.

If you don’t have Facebook, don’t worry.  I’m going to be posting our office photos in a separate post on the TickerHound blog shortly.

Enjoy!

Posted by Wayne on January 19, 2008 – 1:37 am

1/19/2008 - TickerHound Challenge

Due to my long winded “State of the Site” I’ll keep today’s TickerHound Challenge short and to the point.

Last week’s winners:

John - Click here to read John’s answer.

SharonMR - Click here to read SharonMR’s answer.

ChaosNantuko - Click here to read ChaosNantuko’s answer.

Great job guys!

You should each see 50 extra points tacked onto your accounts!

Also, I asked a question last week that wasn’t a challenge question, but more of a personal question I had. I asked, Why do you answer questions on TickerHound?

I really wanted to know why people took the time out of their day to answer questions on a site like this. The responses were great! I’m actually going to leave that question open and allow new members to constantly come and add their reasons why they contribute to TickerHound.

So if you’d like to share your reasons for contributing to the TickerHound community - or if you’d just like to see what everybody else wrote - then click here.

And now onto this week’s questions…I’m going to try something new this week. Instead of just asking 3 questions, I’m going to try breaking them up by “experience level”. So I’ll have a Beginner, an Intermediate level and an Advanced level investing question. The reward for the each question will increase based on the level of difficulty. For “Beginner” it’ll be 25 bonus points, for Intermediate it’ll 50 bonus points and for Advanced it’ll be for 100 bonus points!

Let’s see how it goes…

Beginner - 25 points:

What’s the definition of a recession?

Intermediate - 50 points:

If prices AND unemployment are both rising, what might this mean for the economy?

Advanced - 100 points:

Using discounted cash flow (DCF) analysis what would you pay for this company’s stock?

Good luck everybody!

Posted by Wayne on January 19, 2008 – 1:33 am

Happy Birthday TickerHound!

Happy birthday to TickerHound!

The site has officially turned 1 month old! We sent out our very first launch announcement out on December 18th and we haven’t slowed down a bit since.

In only 4 short weeks we’ve come a very long way in our mission to educate and empower individual investors. One of the first things we decided when we built TickerHound was that financial education didn’t have to be a “top down” process.

What I mean by that is, there doesn’t need to be an “advisor” and “advisee” relationship. When people ask me what TickerHound is, I tell them it’s a “peer to peer” financial education site. Meaning, everybody - you, me and every other TickerHound on the site - is at the same exact level. We all have questions and we all have valuable information to share.

That’s very powerful when you think about it.

For years investors have been told that they weren’t smart enough to make their own financial decisions. They’ve been told that they should leave these decisions up to the “professionals” (stock brokers, investment advisors, etc.).

But we’re saying something very different - we’re screaming in the face of the “Wall Street Money Machine” and we’re saying, enough is enough! We’re pulling back the curtain on the “Great and Powerful Oz” and giving the power back to the investing public!

I really want you to take pride in what you’ve helped create over the last 30 days - everything you’ve done on the TickerHound site has made a difference. Whether you answered 10 questions, 5 questions or just simply asked a single question, that contribution not only helped you but it helped thousands of others who come to the site each and every day to learn more about finance and investing.

Give yourself a round of applause for this one…this is the one finance site that you can honestly and truly say that YOU have helped to build.

YOU have made TickerHound successful!

And for that, I thank YOU!

But the truth of the matter is, we aint done nothin’ yet!

State of the Site

As the CEO of TickerHound and this being a very special anniversary (they say the first month is the toughest) I’m going to give my very first “State of the Site” address.

Think of it like the President’s State of the Union address. I won’t be doing this every month, but figure I’ll do it 1 - 2 times per year as it’s called for.

So here we go…

Members
- We currently have approximately 500 active members on the TickerHound site. It’s not a big number, but for 30 days it’s a number I’m certainly proud of. And at the end of the day, it’s not about quantity, it’s about quality!

Based on the quality of the questions - especially the quality of the answers - I can tell that we have a very special community of investors here. That’s why we’re going to continue to grow the site slowly and surely over the next several months. We want to focus on getting a good community on TickerHound - just as you wouldn’t want a crazed serial killer moving in next door to your home, you wouldn’t want some insane stock spammers moving in to your TickerHound neighborhood either.

Questions & Answers - There are currently over 1,300 questions on the TickerHound system.

The majority of them were provided by our partner, InvestorWords.com. But over 300 individual questions came from you and the other members…that’s HUGE! Imagine when we have thousands of investors on the site, there will be thousands of active Q&A exchanges going on each and every day.

Now that’s a lot of knowledge!

Speaking of knowledge, the number of questions is NOTHING compared to the number of answers - we’re averaging about 3 answers per question - so there are almost 1,000 answers on TickerHound already!

Again, give yourself another round of applause…that’s just simply amazing to me.

Think about it - TickerHound, in a single month, has accumulated almost as much finance and investing education material as some of our bigger and more established competitors (and they’ve been around for several years!).

Traffic - Not every visitor to the TickerHound site becomes a member (obviously). So it stands to reason that we have A LOT more visitors just coming to the site to casually learn about the markets.

So over the last 30 days TickerHound has had over 10,000 unique people visit the site - those are 10,000 investors, just like you, who are looking to learn more about the market. We must be doing something right because these visitors stay at the site (remember, this is the site that YOU built) for an average of 10 minutes each time they visit.

That’s almost as long as a sit-com! They’re finding TickerHound so valuable - due to your amazing questions and answers - that they stick around and read through everything for 10 minutes…that’s tremendous!

I can’t wait to see how this number improves as we add more useful features to the site.

Speaking of which, one of our members, CUWu asked the community if we should have a forum on the site. You can read the question by clicking here. I’d love to know what your thoughts are so please, go ahead and answer - if we get enough feedback we might just go ahead and add it very soon.

It’s ALL About our Members

This should really go to show you why we think we’re doing something special with TickerHound. We’re not trying to TELL you what you need or what you want…we’re actively listening to you. We want you to tell us what you need and what you want in a service like this and I promise that if you continue to do that, we’ll do everything we can to provide it for you.

From the beginning we told ourselves that this site won’t be about us…it won’t be about the company…it’ll be about our members. It will be about YOU!

So in that spirit I’m going to do something a bit different today. Instead of highlighting the Top TickerHounds for the week, I’m going to highlight the Top TickerHounds for the MONTH!

And since we’ve only been open for business for about a month, these are the Top TickerHounds of ALL TIME!

So without further adieu, here are the TickerHound All Stars:

And there you have it, the Top 10 TickerHounds!

Congratulations everybody, you’ve been doing an AMAZING job and I hope you’ve all been enjoying yourselves as much as I have. I’ve worked on a lot of web sites and finance projects in my life, but by far and away, TickerHound has to be the one that’s given me the most enjoyment.

Let’s make the next 30 days even better than the first 30!